Waqar Azeem


Title Meri Kahani Meri Zubani – A Success Story

I am a passionate digital marketer from inside and a keen learner of consumer psychology in general because understanding the psychology of your audience is an integral part of any successful marketing campaign. It helps you maximize your return on investment because you can show them more of what they want and less of what they don’t.

Previously, I was Director of Digital Marketing at IBGDigital, where we've helped local businesses achieve better ROI by leveraging online advertising channels using highly targeted campaigns and conversion optimization strategies. As a skilled growth hacking practitioner and data analyst, I have this strong ability to design complex marketing automation campaigns and derive insights from large data sets. This has enabled me to drive better return on investment for organizations in multiple industries. 

Having strong technical background with internet marketing experience on top has allowed me to offer a unique skill set to develop data-driven marketing strategies for generating web traffic and optimize conversions ensuring a maximized return on marketing investment.

I’ve also had the good fortune to work with renowned CPA (cost per action) affiliate networks such as Convert2Media, AboveAllOffers, A4D, ClickDealer, GrabAds Media Group, Adsimilis, Adwork Media and Adscend Media.